Job Title: Senior Advertising and Marketing Specialist (Anzsco: 22511)

Location: Castle Hill, NSW

Company: Global Sources Australia

Christmas World: Established since 1999, is Australia’s number one Christmas Retailer

We are seeking a dedicated and highly skilled Senior Advertising and Marketing Specialist to join our team. If you're passionate about creating extraordinary experiences, spreading happiness, and making every day feel like Christmas, we invite you to join our dedicated executive team. Be a part of our mission to make the world a brighter and more joyful place, one day at a time.

Key Responsibilities:

As a Senior Advertising and Marketing Specialist with a focus on Christmas merchandise, your role will encompass a wide range of responsibilities, including:

Advertising Campaign Coordination: Plan, organize, and coordinate advertising campaigns tailored to the unique Christmas merchandise niche market. Collaborate with stakeholders, creative teams, and media professionals to ensure seamless execution.

Artwork and Creative Direction: Work closely with graphic designers and the creative team to craft visually captivating advertising materials. Oversee the development of artwork and design elements that capture the essence of Christmas.

Copywriting: Lead the copywriting efforts, ensuring that advertising messages are not just persuasive but also aligned with all campaign objectives.

Media Scripting: Create compelling scripts for various media channels, such as radio, television, and online platforms, effectively conveying the intended message to our festive audience.

Video Advertising: Oversee the entire production process for television and video advertising. Collaborate with production teams, directors, and actors to create high-quality and heartwarming Christmas advertisements.

Media Placement: Use data analysis and market trends to select the most appropriate media channels for advertising placements, maximising our reach to enthusiastic Christmas enthusiasts.

Trend Identification: Stay updated on seasonal industry trends and consumer behaviour through thorough research and analysis. Collaborate with our buyer to identify and effectively market the latest Christmas trends.

Budget Management: Manage advertising budgets efficiently, ensuring optimal allocation of funds across various campaign aspects while adhering to budget constraints.

Client Relations: Building and nurturing strong relationships with stakeholders and industry contacts. Collaborating closely with our executive team to understand their goals and expectations.

Campaign Evaluation: Monitor and evaluate live campaigns, ensuring they align with our strategy and yield desired results. Analyse metrics such as reach, engagement, and conversion rates, and provide feedback and recommendations for continuous improvement.

Overall Strategy: Oversee the end-to-end process from conceptualization to execution of our advertising and marketing strategy. Ensure that our Christmas campaigns are strategically planned and creatively executed to deliver magical experiences.

Essential Criteria for a Senior Advertising Specialist:

Education: Possess a bachelor's degree in marketing, communications, business, commerce, or a related field. A strong educational foundation in advertising, marketing, and communication is essential.

Work Experience: To demonstrate your expertise in advertising with a primary focus on Christmas merchandise applicants will need to provide a portfolio showcasing their work and achievements in this specific niche market.

 Desired Professional Certifications: Showcase your commitment to excellence through certifications such as but not limited to: Google Ads Certification, Facebook Blueprint, Facebook Meta Certification or industry association certifications.

Portfolio: Present a strong portfolio that showcases your work, with a particular emphasis on Christmas merchandise, including samples of advertising campaigns, creative materials, and relevant projects.

Soft Skills: Possess excellent communication, creativity, problem-solving, and project management skills. Collaborate effectively in a team, meet deadlines, and adapt to changing trends and technologies.

Continuous Learning: Stay ahead in the dynamic advertising industry by staying updated with the latest trends, technologies, and best practices through ongoing learning and professional development.

If you are passionate about turning Christmas dreams into reality through advertising and marketing, and if you meet the criteria mentioned above, we invite you to apply for this exciting opportunity.

How to Apply:  Send your Resume which includes Portfolio to:

Global Sources Australia trading as Christmas World is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in making every festive season truly magical!